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Apple launched price hikes knowing Services growth was faltering Apple services growth has slowed to single-digit percentages, all while the company seeks new revenue sources from subscription price hikes, advertisements, and new developer fees. Services growth slows as Apple seeks more revenue sources Services have become one of Apple's most important segments since it began reporting the number in 2015. It has consistently grown by double-digit percentages since Q3 2015, until now.
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